Marketing Case Study: Scaling a New Drink Brand to 11x ROAS and 47% Sales Growth Year-Over-Year Emerging Beverage Brand

Industry: Beverage / Drink Company
Campaign Duration: 3 months
Primary Goals:

• Drive organic traffic through SEO
• Use META paid ads to maximize conversions with a target ROAS of 4x

Background

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The client, a new entrant in a mature beverage market, needed to gain visibility and traction quickly. Competing against established brands, they had two primary goals: build long-term organic traffic through SEO and drive immediate conversions via META advertising with a target return on ad spend (ROAS) of 4x.

Strategy Overview

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• SEO Implementation: Keyword-driven content strategy and on-site optimization led to significant organic traffic gains.
• META Paid Advertising: Focused on high-converting audiences with rigorous testing of creative and placement.
• Performance Scaling: Budgets scaled as performance metrics improved, ensuring cost-efficiency and maximized ROI.

The Wins

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• 11x ROAS achieved (nearly 2.5x the client’s 5x goal)
• +47% increase in year-over-year sales, proving market traction
• +27% increase in ad impressions, expanding top-of-funnel reach
• +40% increase in website traffic, driven by combined SEO and paid performance
• -33% reduction in cost-per-acquisition (CPA), improving profitability
• +17% increase in average order value (AOV), maximizing revenue per customer
• Several new monthly revenue records broken during the campaign
• Consistent scaling of ad spend backed by strong performance, with the client eager to invest more monthly

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Performance Highlights

• Exceeded ROAS goal nearly 3x — from a 4x target to an 11x actual ROAS
• Several monthly records broken in total revenue
• Client was able to scale ad spend continuously, with confidence, as performance steadily improved
• Efficient ad spend management cut CPA by 33% while lifting AOV by 17%
• SEO played a critical role, contributing to a 40% traffic boost and brand growth outside paid efforts

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Final Thoughts

This campaign proves that smart, scalable marketing can rapidly grow a brand — even in a crowded category. With performance-focused paid ads and strong foundational SEO, this emerging drink company not only surpassed its goals but positioned itself for long-term, sustainable growth.

The client now views digital marketing not as a cost — but as a revenue engine.

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