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How to Overcome Google AI Overview: A Guide for Small Business Owners

Google's AI Overviews are reducing organic traffic by answering search queries directly—but smart businesses can stay visible by focusing on human-first content, rich visuals, and strategic SEO updates. This guide shows how to adapt fast and turn the AI shift into a competitive advantage.

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The State of Marketing in 2025: How to Stop Overpaying and Start Scaling

This guide breaks down the real numbers, trends, and opportunities for small businesses—so you can grow without overpaying.

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The Importance of SEO: How to Grow Your Online Presence

In today’s digital world, having a website isn’t enough—you need to ensure people can find you. That’s where Search Engine Optimization (SEO) comes in. As an experienced marketing professional, DJ Patton helps businesses in Knoxville improve their search rankings, drive traffic, and grow their online presence.

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Your Guide to FB's Marketing Objectives

Facebook ads are like a treasure trove for marketers, offering a range of objectives to help businesses meet their goals. Let's break down these objectives in a way that's easy to grasp:

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Crackin' the Facebook Algorithm

Facebook's algorithm ain't no mystery—it's the secret sauce behind what shows up in your feed. But fear not, fellow marketers! Let's dive into this beast, sprinkle in some SEO goodness, and get your brand shining bright on the biggest social stage.

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